E-Mail-Marketing und CRM Manager (m/w/d)
Was erwartet dich?
- Du planst und setzt unsere E-Mail-Marketing Kampagnen operativ um
- Du entwickelst und implementierst CRM-Maßnahmen wie personalisierte Angebote, Up- und Cross-Selling zur Kundenbindung und Kundenentwicklung
- Du konzipierst und setzt regelbasierte automatisierte Kundenkontaktstrecken um
- Du segmentierst und sprichst unterschiedliche Kundengruppen zielgerichtet an
- Du führst A/B-Tests zur kontinuierlichen Verbesserung der E-Mail-Kampagnen durch
- Du analysierst und reportest die Performance von E-Mail-Kampagnen sowie CRM-Maßnahmen mittels KPIs und arbeitest bei der Einführung und Weiterentwicklung eines CRM Systems mit
Was bieten wir dir?
- Eine unbefristete Anstellung in einem renommierten Verlagshaus mit stark wachsendem Digitalgeschäft
- Kurze Entscheidungswege und ein engagiertes, kollegiales Team
- 30 Tage Urlaub, flexible Arbeitszeitgestaltung und die Möglichkeit, mobil zu arbeiten
- Gute Fortbildungsmöglichkeiten
- Attraktive Sozialleistungen: Mitarbeiterrabatte, Bikeleasing, Vermögenswirksame Leistungen, Zuschuss zu Sportprogramm, Zuschuss zu Kinderbetreuungskosten
Company Doctor
Works Council
Paid Continuing Education
Parental Leave
Job Bike
Employee Discounts
Sabbatical Possible
Was solltest du mitbringen?
- Du hast Erfahrung im E-Mail-Marketing inkl. Content-Erstellung
- Du hast sehr gute analytische Fähigkeiten und ein gutes technisches Verständnis
- Du bringst ein hohes Maß an Kreativität, Eigenständigkeit und Detailorientierung mit
- Du arbeitest teamorientiert und zielorientiert und bist bereit, Verantwortung zu übernehmen
- Du hast sehr gute Deutsch- sowie gute Englischkenntnisse
2 to 4 years of work experience required
Languages
Skill set
About Carl Hanser Verlag GmbH & Co. KG
Wir sind ein Verlagshaus mit langer Tradition und innovativen Produkten, das sich bis heute im Besitz der Gründerfamilie befindet. Unter unserem Dach finden sich zwei Welten, die gerade in ihrer Verschiedenartigkeit für den Erfolg des großen Ganzen sorgen und sich gegenseitig bereichern: ein renommierter Literaturverlag, zu dem die Bereiche und Verlage Belletristik, Kinder- und Jugendbuch, Sachbuch, Hanser Berlin, hanserblau und Zsolnay gehören ein bedeutender technischer Fachverlag, der zu den Themenbereichen angewandte Ingenieurswissenschaften, Technik, Informatik und Wirtschaft eine breite Produktpalette aus Büchern, eBooks, eLearnings, Zeitschriften und Portalen anbietet An unseren Verlagsstandorten München, Berlin und Wien arbeiten ca. 200 Kolleginnen und Kollegen. Zusammen veröffentlichen wir pro Jahr ca. 400 Bücher und ebenso viele eBooks, publizieren 6 Fachzeitschriften, pflegen und vermarkten 6 Fachportale und bestücken die Hanser eLibrary.
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Frequently asked questions
Who or what is Campusjäger by Workwise?
Campusjäger is part of Workwise - a job platform that supports you throughout your entire career. We take care of recruiting for various companies and accompany you through the entire application process. Via Campusjäger by Workwise you can find jobs for students and graduates. You can manage your applications in your Workwise profile. Learn more about the connection between Workwise and Campusjäger.
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You can upload your application documents in your Workwise profile. These can only be viewed by companies you are applying to.
Where can I find more information about the company?
You can find more information in the company profile of Carl Hanser Verlag GmbH & Co. KG.
Can I process my application afterwards?
Yes, this is possible. In your application overview you can view your information and make changes. If you have already been invited to an interview, editing is no longer possible. However, you can still add general information and upload additional documents in your profile.
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Can I send several applications at once?
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Can other companies see where else I have applied?
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Can I also contact the company's contact person directly?
Personal contact is possible via chat as soon as you have been invited for an interview. Before that, you will receive all important status changes by e-mail. If you have any questions, you can contact your personal Candidate Manager:in from Workwise.
I don't think I meet all the requirements. Can I still apply?
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What do I have to consider if German is not my mother tongue?
Please take into account the job’s language requirements and make sure the requirements match your skills. In the job search you can use the language filter to find jobs without German language requirements. It is also helpful to provide language certificates. This section in our help center may support you during the application process.
Our job offer E-Mail-Marketing und CRM Manager (m/w/d) sounds promising? We're looking forward to your application.